Phases

Phase 1
The primary goal of Phase 1 is to achieve pre-awareness for our storyworld while maintaining little to no cost of production. To achieve this, we plan on releasing the novel Costumes (Micro Story 2), as well as the Skindepth Podcast and SKNTech Instagram account (both Ancillary Stories). Thanks to Amazon's self publishing technology, the novel would be free to produce and distribute, also allowing for print on demand style delivery. This would provide an initial revenue stream as well as raise awareness of our world through compelling storytelling by targeting females in their late 20s and early 30s. The ancillary stories will serve to spike audience interest largely through curiosity and unfamiliarity, where the unique nature of what is being discussed will undoubtedly foster further exploration of our world. The podcast will appeal to both men and women aged 35-45, while the Instagram account will target Generation Z and younger millennials. 

Phase 2
Phase 2 of our plan would require $180,000 in initial investment. The primary goal of these properties would be to hook audience members into our ecosystem while simultaneously creating revenue. The Dallas Diaries (Micro Story 1), SKN: Transition (Micro Story 3), and Prodigy (Ancillary) are all diverse creations that appeal to a wide range of audience demographics, all while weaving an intricate bigger picture. Diaries, an online blog, appeals to the large population of blog and scientific journal readers for the relatively friendly budget of $5,000. SKN: Transition provides an exciting entryway into our world for fans of animation and online episodic content for the cost of $75,000, with revenue being generated by subscription-based streaming. Finally, Prodigy targets individuals who use music as their primary form of entertainment, or "Soundtrack for life" people as deemed by Spotify, with the $100,000 budget going towards the acquisition of an artist with an already established fanbase that will become a key character in our world. These properties not only display clear revenue potential, but also work together in the larger ecosystem of SKN to create a dynamic and accessible world for the everyday consumer.



Phase 3
Phase 3 will feature the remaining 4 Micro Stories that elevate our world from fascinating to engrossing. La Rouge Magazine (Micro Story 4) will truly highlight the unique visual components of SKN by fusing text and interviews with high fashion imagery. The feature film and limited series enter into a market where movies and TV shows are creating loyal followings that seek to immerse themselves in the storyworld, if the creators have taken the time to create a comprehensive world. Finally, our video game speaks to the tremendous success and potential that lies in the gaming industry, with choose your own adventure games such as "Detroit" often performing above expectations.